Wednesday, April 27, 2011

Exponential Advertising: Social Media

After Monday's lecture on social media, the power of social media was starting to become more clear to me. I knew that millions of people used Facebook and MySpace and Youtube, etc. but I never really thought about how information is spread through the use of those channels. One image that stood out to me from the lecture was this:

This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate.

I've also noticed lately that a lot of television commercials have moved from including a company website such as "www.statefarm.com" to a link to a social media site such as "facebook.com/statefarm". Another interesting thing I noticed on TV the other night was that on the new Comedy Central show with Norm Macdonald, there is a #sportsshow constantly in the corner in an attempt to spread word of the show using Twitter hash tags.

2 comments:

  1. Nice blog.... Very useful information is providing by your blog.
    Very clear and helpful for beginners.

    ReplyDelete
  2. But that's understandable given the fact that not much branded Rx drug marketing is done via social media despite many calls from consultants to do so (read, for example saas lead generation

    ReplyDelete