Web 2.0

In recent years, the Internet has been changing in significant ways. Social networking sites, blogs, YouTube, and Google started to become the most popular things on the web. The term Web 2.0 came about due to these changes and the affect they had on the internet as a whole. Many e-businesses have changed their business models to take advantage of Web 2.0 and found great success. One way that businesses have taken advantage of Web 2.0 is by utilizing Google AdSense. AdSense will place advertisements on your website based on factors such as content and location. In this way, Google can generate revenue for every click on the advertisement. Businesses can use this to their advantage by targeting the customers most likely to buy their products and not waste money on advertisements geared toward somebody not interested. Other ways Web 2.0 can be utilized would be following in Amazon's footsteps and allowing users to rate and review products, and group similar items together to give customers recommendations on other products. A lot of businesses could take advantage of Facebook and blogs to connect with their customers and learn about their consumption habits. The possibilities for Web 2.0 are endless, especially with the capability to create iPhone and Android apps that provide cross-platform functionality.